Bloom Up

synopsis

Pet shop owners by day and swingers by night, Italian couple Hermes and Betta are, in most ways, regular people. In this honest, sex-positive look at the swinger lifestyle, director and cinematographer Mauro Russo Rouge is invited into their lives with no moment off-limits, crafting a portrait of a relationship that gives equal weight to the mundane yet strangely fascinating logistics of organizing sex parties as it does to the act itself. Shot in a rich visual style that is deeply sensual without ever feeling vulgar or exploitative, BLOOM UP is an intimate exploration of the deep love and complex challenges one polyamorous couple shares.