POM Wonderful Presents: The Greatest Movie Ever Sold (PG-13)
synopsis
"POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD" -- which explores the world of product placement, marketing and advertising -- was fully financed through product placement from various brands, all of which are integrated transparently into the film. With humor and insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with filmmaker Morgan Spurlock, and partners have the unique right to promote themselves in association with Spurlock and the film.
details
Documentary
1 hr. 30 min.
Opened April 22nd, 2011
cast
MovieGoer Review
Sometimes, we line up to see documentaries at the local independent theater because it offers a look at a world we weren't aware of or explains larger problems we can't quite grasp on our own. Other times – and it's okay, be honest – we... MORE
synopsis
"POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD" -- which explores the world of product placement, marketing and advertising -- was fully financed through product placement from various brands, all of which are integrated transparently into the film. With humor and insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with filmmaker Morgan Spurlock, and partners have the unique right to promote themselves in association with Spurlock and the film.
details
Documentary
1 hr. 30 min.
Opened April 22nd, 2011
cast
MovieGoer Review
Sometimes, we line up to see documentaries at the local independent theater because it offers a look at a world we weren't aware of or explains larger problems we can't quite grasp on our own. Other times – and it's okay, be honest – we... MORE
